CRC Insights & Guides | PR, Tech, Finance & Property

You don’t have to be a big hitter to get big hitter coverage

Startups can achieve major media coverage without being major industry players. Investing in Tech PR early is key to standing out in a crowded market. At City Road Communications, we recently secured high-value City AM coverage for a new tech client within weeks, before their product launch. Smart messaging, targeted journalist outreach and rapid reaction to news cycles can help startups build credibility, improve visibility in search and beat competitors to the spotlight.

Fresh concerns over using AI in PR – where do we draw the line?

The rise of AI tools like Olivia Brown raises ethical concerns in PR. While automation can boost efficiency, replacing human judgement risks damaging trust and credibility. For PR agencies, balancing AI-driven innovation with authentic, human-led storytelling is essential to maintaining integrity and protecting the industry’s reputation.

Viva Mexico!

CRC had the privilege of joining Street Child United in Mexico for their World Cup Summit, a powerful reminder of the charity’s life-changing work, giving street-connected children a voice on the global stage. From workshops to cultural moments, it was an inspiring glimpse into the impact SCU will create at the 2026 Street Child World Cup.

Summer slowdown? No chance – make hay while the sun shines!

Many businesses hit pause on PR during the summer, fearing their efforts will go unnoticed. But this seasonal slowdown is often a missed opportunity. From capitalising on seasonal themes to building momentum ahead of bigger announcements, keeping PR switched on through the quieter months helps brands stay visible, relevant, and front of mind.

My Pension Expert: Creating a consumer champion

My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.

Thought leadership: The key to GEO (Generative Engine Optimisation)

Marketers are seeing major drops in web traffic as AI tools like ChatGPT and Google’s summaries answer questions directly. The new challenge? GEO - Generative Engine Optimisation. It’s no longer about ranking first on Google, but getting your content featured in AI-generated answers.

Standing out in the crowded healthtech marketplace

nuom is a healthtech consultancy helping organisations improve healthcare outcomes through product development, AI, and go-to-market strategies. To build its media presence and stand out in a crowded sector, nuom set out to carve a distinctive voice in the conversation around AI in healthcare.

Attention economy dogfight: the dangers of relying on social media for your brand communications

As brands fight for attention on social media, many are sacrificing clarity for clicks. We explore why a balanced strategy, combining short-form engagement with long-form depth, is key to building trust and credibility.

Research to build brand credibility

Avilio wanted PR results that would help to build the brand’s reputation. Specifically, it wanted to ensure that when prospects put 'Avilio’ into an online search, they would see a raft of coverage and articles showcasing the business' expertise.

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You don’t have to be a big hitter to get big hitter coverage

Fresh concerns over using AI in PR – where do we draw the line?

Viva Mexico!

Summer slowdown? No chance – make hay while the sun shines!

My Pension Expert: Creating a consumer champion

Thought leadership: The key to GEO (Generative Engine Optimisation)

Standing out in the crowded healthtech marketplace

Attention economy dogfight: the dangers of relying on social media for your brand communications

Research to build brand credibility

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