Sectors

Our founding team have over five decades of combined experience in publishing financial news, having built, launched and managed publications such as What Investment, Personal Finance & Savings Magazine, Mortgage Introducer, as well as the world-renowned Company REFS.

Leveraging our network of media contacts, we consistently gain top tier media coverage for our financial services clients in national and international titles, as well as dominating the trade press.

Over the past decade we have worked with banks, mortgage lenders, insurers, investment firms, private equity houses, fintechs and more. We know the financial services sector inside out, and we know how to tailor comms strategies to target different audience groups, whether that is consumers, brokers, advisors, high net-worths, investors or business leaders.

The key challenge in the technology sector is to cut through the noise and get your brand seen in the media. After all, with thousands of new technology companies launching every month, how can you make yours stand out?

We work with tech companies of all sizes to help them define their message and then implement strategies to ensure their voice is heard. Our tech clients vary from start-ups and scale-ups seeking funding to established companies looking for consistent brand awareness. We get their brands featured in the right place, elevating them above their competitors.

We have experience of working with clients in all kinds of sectors within the tech space, from fintech and healthtech to spacetech and proptech. Over the years we’ve built an impressive catalogue of journalist contacts in key titles, and consistently achieve targeted, high-quality coverage for our tech clients.

Property news has been at the core of what we do since launching back in 2012. All that experience gives us a unique understanding of the key topics and which content is likely to impact a journalist’s inbox.

In such a saturated sector, full of reports and insights from leading brands, standing out is about finding a unique angle, so that your company can lead the conversation. Whether you are in construction or proptech, commercial or residential, we can devise a comms strategy to elevate your brand and get you seen by prospective customers.

Using research-driven strategies, and combining this with thought leadership content and topical commentary, means we develop content that journalists want to publish and their audiences want to read. The result is brand awareness and trust for our clients, laying the foundations for their success in the property industry.

The hospitality sector is under huge pressure, with rising labour costs and higher overheads pushing many businesses to the brink. But amidst the challenges, there is exciting innovation on display. The use of tech is a prime example, with new solutions continually being developed to tackle the industry’s challenges.

However, this makes promoting brands extremely competitive. Not only are there new players vying to be seen, but headlines are often dominated by big, legacy brands.

We’ve worked with a number of B2B hospitality businesses to help them cut through where others can’t. We develop unique insights – often through research – to land their messages in top-tier trades and national titles, putting their brand in front of prospective customers.

Professional services is a broad term including recruiters, training organisations, accountancies, consultancies, legal firms, and much more besides.

But typically, these firms are focused on delivering their services to very specific groups of people. For this reason, a ‘scatter-gun’ approach to communications won’t cut it. You need carefully considered strategies to ensure your messages are reaching the right audiences.

To achieve this, we make sure we are experts in the sectors you want to target, understanding the trends and issues that matter. From here, we work with each client to decide how best to communicate its services and build the reputation of its brand, whether that be through media coverage, content marketing, events or other channels.

As a result, we help you build the right connections, grow the awareness of your brand and, ultimately, accelerate your business.