Outcomes

Brand recognition… it’s a difficult nut to crack. You want to make sure people know your brand, so you use PR and communications to share your news and opinions.

But getting cut through is difficult because no one knows who you are. We help clients break that cycle by ensuring they are talking about the right things and delivering messages with substance, giving their brand and spokespeople the gravitas needed to build their reputation.

When it comes to PR, early stage businesses have a major advantage: they can create a relevant tone of voice, message and brand personality without being tied to any legacy issues.

But the challenge is how to stand out from the crowd and speak with authority. We help our clients do just that, enabling them to establish their voice in the relevant media through in-depth content and integrated comms. This delivers constant coverage, building their reputation and supporting their commercial growth.

To stand out from your competitors, you need to show what makes your company different. A key tactic is to use your senior team and spokespeople in your industry to showcase their knowledge and experience while also communicating the organisation’s specialisms. In this way, you build trust amongst clients and prospects enabling you to lead the conversations in your industry.

Even once a brand is an established name in its field, the need for PR doesn’t go away. To maintain that brand positioning, ‘always-on PR’ ensures the organisation remains a leading voice on the issues that matter to its customers and stakeholders.

When an organisation enters a new territory, there is an element of starting from scratch.

Whilst its existing identity provides the messaging, delivering that to a new audience in a new location and potentially in a new language is a significant challenge. We help clients fulfil that task, helping them to build their reputations in new regions as they expand internationally, advising them on strategy, media targets and content.