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Copywriting in PR is essentially authorial subterfuge, and your skills as a copywriter are measured by how little your fingerprints can be detected in the published content of your clients.
The thorny issue of PR measurement. It’s a topic that PR agencies – quite rightly – are regularly asked about. “How do I measure the success of PR? How do I know it’s working?”
Founded in 2006, Market Financial Solutions is a London-based specialist lender that provides bridging loans and buy-to-let mortgages. Focused on targeting mortgage brokers, CRC has been providing PR services to MFS since 2016.
Targeted research to drive positioning as a sector leader
Targeted research campaign to investigate gazumping
Executing a cohesive, integrated brand-building strategy
