Rocky. The Mighty Ducks. Erin Brockovich. We’ve been conditioned by decades of underdog stories to root for the little guy, and to share in their triumph when David overcomes Goliath.
The reality of punching above your weight, however, is different. Here in the world of comms, the assumption is often that bigger is better. But if you’ve been following the CRC story for a while, you’ll know that we have a track record of massively punching above our weight and exceeding expectations. And a big reason for that success is actually our size, because being small gives us certain key characteristics that make for super successful PR.
Speed and agility
Anyone who’s worked in a big corporate will tell you that changing direction can be like steering a ship. But in a small team, our agility is a superpower. Our decision-making is lightning quick; we can have C-suite sign-off on a project as quickly as it takes to tap our Director on the shoulder. An all-hands meeting can be pulled together with little to no notice. We operate without constraints or siloes, and having unlimited access to every human resource we possess makes us a united force.
Being agile isn’t just a consultant’s buzzword. There are no echo chambers or quiet corners at CRC. Ideas are passed from person to person, account to account, and no one is left short-handed when things get tight. We share the load, point out opportunities, and keep one another sharp.
The proof of this is in our reactive commentary approach. Nobody can be across every story or predict every opportunity. If you know what your colleagues are working on, you can spot things that would help them, and the team is always ready to give up time and effort to make sure we’re all succeeding.
Easy culture
Company culture gets trickier the bigger you get: more people, more moving parts, more puzzles to fit together. For us, being a small, nimble team makes it simple. The personalities of our senior team and the extraordinary quality of my colleagues have created a dynamic that just works.
And the benefits aren’t just for us – it only takes a few calls for our clients to understand who they’re working with and how their PR team operates. There’s no getting palmed off on someone unfamiliar or less senior here. Your team is your team, and nothing short of staff turnover is going to change that. What’s more, we take our relationships with clients seriously and get to know all of them incredibly well, often over several years. We’re with each other through every success and every challenge. As a small business ourselves, we know that clients put immense trust in us: with their content, their brand and their reputation. We don’t take that responsibility lightly.
Less is more
Being a small team has come to define the way we operate as an agency. Every new client is an opportunity to refine our ways of working, to expand our knowledge and grow as a team, and to prove to a new challenger that we really can do more with less.
Not every small PR team outperforms the big names, but ours does.
If you want to experience what I’m talking about first-hand, set up a call with our small PR team, and see if we can do for your business what we’ve done for small and large businesses across a huge range of sectors and specialisms. If you think we’re too small, we’d be happy to prove you wrong.
