Blog Posts | City Road Communications

infinitSpace: Targeted research to drive positioning as a sector leader

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength.

MFS: Targeted research campaign to investigate gazumping

Founded in 2006, Market Financial Solutions is a London-based specialist lender that provides bridging loans and buy-to-let mortgages. Focused on targeting mortgage brokers, CRC has been providing PR services to MFS since 2016.

My Pension Expert: Creating a consumer champion

My Pension Expert (MPE) is one of the UK’s leading independent financial advisers specialising in retirement. CRC began its partnership with My Pension Expert in 2020, amidst the height of the Covid pandemic, and our partnership has gone from strength to strength.

The curse of knowledge in PR - how to tell your story without being too technical

So, how do we deliver successful comms strategies for businesses with very technical products, or operating in niche sectors? Here’s how City Road Comms makes its campaigns more PR, less Proust.

Meet the City Road Comms team: Hector Johnston Stewart

Hector joined City Road Comms in July 2021, bringing with him a uniquely varied set of experiences. Hector plays a key role in devising and executing PR strategies and liaising with clients.

The art of im-PR-sonation: how we ensure our clients' content hits the mark

Copywriting in PR is essentially authorial subterfuge, and your skills as a copywriter are measured by how little your fingerprints can be detected in the published content of your clients.

Measurement in PR - One size doesn't fit all

The thorny issue of PR measurement. It’s a topic that PR agencies – quite rightly – are regularly asked about. “How do I measure the success of PR? How do I know it’s working?”

Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition

Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in.

Six things I've learnt in my first six months at CRC- Rachel Mitchell

Rachel Mitchell joined City Road comms in April 2024 and reflects on her first six months with the agency, sharing six key lessons she learnt to date.

Blog Post

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infinitSpace: Targeted research to drive positioning as a sector leader

MFS: Targeted research campaign to investigate gazumping

My Pension Expert: Creating a consumer champion

The curse of knowledge in PR - how to tell your story without being too technical

Meet the City Road Comms team: Hector Johnston Stewart

The art of im-PR-sonation: how we ensure our clients' content hits the mark

Measurement in PR - One size doesn't fit all

Peckwater Brands: PR strategy to raise awareness for a new startup with a unique proposition

Six things I've learnt in my first six months at CRC- Rachel Mitchell

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