Chetwood Bank is a UK-based digital challenger bank with a specialised offering that spans consumer savings and specialist mortgages.
Assignment
At the end of 2024, Chetwood Financial changed the operating name for its mainline financial and banking services arm to Chetwood Bank, bringing multiple independent brands running under unique names under one umbrella. This presented a significant challenge in terms of how an existing business handles rebranding and consolidation at scale.
Campaign
We pivoted our approach to focus on securing headline profiling coverage, while maintaining visibility through reactive commentary and company announcements.
Central to this was the positioning of CEO Paul Noble as the figurehead for Chetwood’s growth journey. The rebrand was announced in tandem with his own appointment at the end of 2024, so throughout 2025, we secured profiling in relevant, high-profile publications, timed to coincide with strong company announcements to create a sense of momentum. This gave Paul a platform to discuss his vision for the bank’s future and to establish himself as the spokesperson for the bank’s corporate arm.
