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Discover how leading communication teams designsurveys that cut through the noise, generate press-worthy insights, and build credibility withjournalists, stakeholders and clients.
Traditional press tactics aren’t enough anymore. Reporters are inundated with pitches and only storiesbacked by original data break through.
In this guide you'll learn:
Testimonials
“CRC has been with infinitSpace since our launch. In that time, not just our business but our brand has grown exponentially – in no small part thanks to our work with CRC.”
Maria Bichl, Head of Marketing (Europe)
"CRC are always on our side, and we know that we can turn to them for help and advice over and above our individual deliverables."
Leah Brunskill, Deputy Chief of Marketing
"CRC's in-depth knowledge of both the media landscape and the retirement finance sector has been instrumental to building My Pension Expert's brand."
Lily Megson, Policy Director
"Communication is key, and CRC are always on hand when we need something – we are never hanging around waiting for a reply, and they work as quickly as we do."
Leah Brunskill, Deputy Chief of Marketing
"As a result of CRC’s work, infinitSpace is consistently put in front of the right people and our brand has become well established in the world of flexible workspaces."
Maria Bichl, Head of Marketing (Europe)
"As a business we are very protective of our brand, and it means a lot to us that we can work with a company that cares about our brand as much as we do.”
Leah Brunskill, Deputy Chief of Marketing
"The CRC team are organised, flexible and proactive in their approach to client services, and the work they produce is of a consistently high standard.”
Maria Bichl, Head of Marketing (Europe)
"CRC are proactive and easy to work with. I never had to chase for an update and, as someone who was fairly new to how PR operates, this was reassuring."
Philippe Masson, CEO, Avilio
“CRC’s work means that when prospects research Avilio they are met with a raft of high-quality media coverage. This not only builds trust in our offering but improves visibility.”
Philippe Masson, CEO, Avilio
"It's a joy to work with Hector and the CRC team, they bring expertise, creativity and positivity to every project, offload much of the complexity by planning ahead across multiple campaigns, and really understand what we need. Working with them feels like an extension of our own team, and we really value both their input and impact."
Freddi Rose, Communications & Marketing Director, LAVA Advisory Partners
Our clients quantitative research has featured in:
See quantitative research led PR in action:
Avilio
Nuom
Davie Group
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This report explains how quantitative research can be used as a practical tool for public relations and media strategy. It outlines how PR teams, agencies and brands design surveys, analyse data and convert findings into clear, credible stories that journalists are more likely to cover. The guide focuses on using original research to support thought leadership, strengthen brand authority and generate earned media across national, trade and online publications. It is intended for communications professionals, marketers and in-house PR teams looking for a repeatable, evidence-led approach to securing press coverage.
Readers will find guidance on when quantitative research is most effective in PR campaigns, how data-led stories differ from traditional press releases, and why journalists value original statistics and insights. By focusing on real-world application rather than theory, the report provides a clear framework for using research to inform media narratives, improve credibility and achieve more consistent press results.
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