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Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.
Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.
Ned Eckersley joined City Road Comms in September 2023, marking his first move into the world of PR and comms. Reflecting on his first six months with the agency, Ned shares six key lessons he learnt to date.
In the fast-paced world of PR and comms, building your brand, staying relevant and engaging with your audience requires getting your messaging out there consistently and prominently.
Coming on board as a communications executive, Scott has established himself in the personal finance space. Scott works across several of CRC’s consumer-facing financial services clients, including an independent financial adviser and one of the UK’s leading digital banks.
Ever since taking his first steps into the world of PR, Archie has excelled in delivering great content, exceptional media coverage and assisting on accounts, from property, finance, to tech.
Jargon is divisive, especially in business. Some embrace it. Then there are those who are seemingly revulsed by these workplace idiosyncrasies.
Why should a business commit to PR even if it’s in the financial doldrums? Or why should a startup invest in PR while on tight, bootstrapping budgets? Or why should PR come before other forms of marketing?
As CRC celebrates turning five, the agency’s director, Dominic Pollard, reflects on the achievements that he is most proud of so far.
