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The thorny issue of PR measurement. It’s a topic that PR agencies – quite rightly – are regularly asked about. “How do I measure the success of PR? How do I know it’s working?”
Peckwater Brands emerged onto the scene in 2019 with a fresh and unique proposition. Peckwater’s leadership team recognised that strategic PR would be crucial in driving their growth. That’s where CRC came in.
Rachel Mitchell joined City Road comms in April 2024 and reflects on her first six months with the agency, sharing six key lessons she learnt to date.
Chetwood Financial is a UK-based digital bank offering innovative, customer-focused financial products and services, alongside specialist buy-to-let mortgage options. Chetwood needed a PR strategy to enhance the visibility of its product brands and their offerings while improving its own corporate profile as a digital bank.
Agility is undoubtedly crucial in PR. If you want to attract and retain both great clients and great employees, you have to adapt, you have to be agile.
In the fast-paced world of PR and comms, building your brand, staying relevant and engaging with your audience requires getting your messaging out there consistently and prominently.
Ever since taking his first steps into the world of PR, Archie has excelled in delivering great content, exceptional media coverage and assisting on accounts, from property, finance, to tech.
Jargon is divisive, especially in business. Some embrace it. Then there are those who are seemingly revulsed by these workplace idiosyncrasies.
Why should a business commit to PR even if it’s in the financial doldrums? Or why should a startup invest in PR while on tight, bootstrapping budgets? Or why should PR come before other forms of marketing?
