Return on Expectations: Understanding how to measure success in PR

How do you truly measure the impact of PR? This guide explores how to go beyond basic metrics and align PR success with business goals through the concept of Return on Expectations (ROE). Whether you’re launching a campaign or building a long-term strategy, learn how to define meaningful outcomes, track progress, and demonstrate the real value of your PR efforts.

Explore the full guide for tips on how to measure your PR impact.

Dominic Pollard

Communications Director

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Return on Expectations: Understanding how to measure success in PR

More like this

Why PR is a vital tool in a financial services marketer’s playbook

The press release is dead long live the press release

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