infinitSpace

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength. Since its launch in 2021 to the latest announcement of its ninth workspace location across three countries and two continents, we’ve collaborated with the company on dozens of compelling PR campaigns.

infinitSpace creates and manages flexible workspaces on behalf of commercial landlords, and City Road Comms has been with them since the start, as the business has gone from strength to strength. Since its launch in 2021 to the latest announcement of its ninth workspace location across three countries and two continents, we’ve collaborated with the company on dozens of compelling PR campaigns.

infinitSpace has always been a leading voice on issues affecting the sector. The commercial real estate market has faced significant challenges in recent years, not least when it comes to offices, which have seen low occupancy rates (as a result of remote working) combine with greater financial pressures (due to high interest rates and inflation).  

To further boost infinitSpace’s profile in front of prospective clients and solidify their position as an industry thought leader, we were keen to create a PR campaign that would cut to the heart of the difficult market conditions that office landlords were fighting against. The campaign also needed to promote the importance of engaging with third-party operators to convert empty offices into flexible workspaces, pushing this as an effective strategy to combat these challenges.  

We decided that commissioning a quantitative research survey was the best approach to successfully achieve this. The survey polled 250 UK office landlords on their financial positions, the performance of their portfolios, as well as their attitude towards converting their existing private office space into flexible workspaces.  

Key insights from the data were then released to the trade media through press releases and thought leadership articles over several months, and also used in social media and blog content.